Google Ad Manager 360
Platform Summary
Google Ad Manager audience contract candidate.
Scope
Primary execution surface: browser.
Developer Source Map
| Source | Reason |
|---|---|
| Google Ad Manager Developer Docs | events, payload, transport |
| Google Publisher Tag setPublisherProvidedId | User Data Contracts |
RudderStack Cross-Check
No destination mapping linked for this platform.
Verified Contracts
No verified rows in this revision.
Candidate / Needs Review Items
User Data Contracts
| Object / Event | Field | Applies To | Type | Requirement | Exact Format | Normalization | Hashing | Examples | Caveat | Primary Source | Status | Confidence |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
default | ppid | hybrid | string | Required | Publisher-provided identifier set via googletag.pubads().setPublisherProvidedId(ppid). | Not clearly specified | Not clearly specified | - | Publisher Tag API documents setPublisherProvidedId (PPID surface), but obfuscation/length/encoding constraints are fragmented across non-canonical pages. | Google Publisher Tag setPublisherProvidedId | Needs manual review | Medium |
Excluded Items
No excluded rows in this revision.
Last Reviewed
2026-03-30