Platform Summary
Pinterest conversion and enhanced match contracts.
Scope
Primary execution surface: hybrid.
Developer Source Map
| Source | Reason |
|---|---|
| Pinterest Conversions API | User Data Contracts; events, payload, user data |
| Pinterest Tag (Web) | Event Contracts; User Data Contracts |
RudderStack Cross-Check
RudderStack is used here only as secondary engineering evidence for discovery and cross-check.
| Destination | Type | Link |
|---|---|---|
pinterest_tag | Discovery lead | source |
Verified Contracts
Event Contracts
| Object / Event | Field | Applies To | Type | Requirement | Exact Format | Normalization | Hashing | Examples | Caveat | Primary Source | Status | Confidence |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
event | currency | browser | string | Conditional | Supported currency code; required for AddToCart and Checkout campaign requirements. | Not clearly specified | Not clearly specified | USD | Pinterest Tag docs define standard conversion event and event_data fields. | Pinterest Tag (Web) | Verified | High |
event | event_id | browser | string | Optional | Unique event identifier string; aliases eventID/event_id/eid are accepted. | Not clearly specified | Not clearly specified | evt-12345 | Pinterest Tag docs define standard conversion event and event_data fields. | Pinterest Tag (Web) | Verified | High |
event | event_name | browser | string | Required | Pinterest event code name. | Not clearly specified | Not clearly specified | ["checkout","addtocart","pagevisit","signup","watchvideo","lead","search","viewcategory","custom","addpaymentinfo","addtowishlist","initiatecheckout","subscribe","viewcontent","contact","schedule","findlocation","customizeproduct","submitapplication","starttrial"] | Pinterest Tag docs define standard conversion event and event_data fields. | Pinterest Tag (Web) | Verified | High |
event | order_id | browser | string | Conditional | Order ID string; required for conversion analysis reporting. | Not clearly specified | Not clearly specified | ord-12345 | Pinterest Tag docs define standard conversion event and event_data fields. | Pinterest Tag (Web) | Verified | High |
event | order_quantity | browser | integer | Optional | Order quantity as integer. | Not clearly specified | Not clearly specified | 2 | Pinterest Tag docs define standard conversion event and event_data fields. | Pinterest Tag (Web) | Verified | High |
event | value | browser | number | Optional | Event value; integer or floating-point number. | Not clearly specified | Not clearly specified | 123.45 | Pinterest Tag docs define standard conversion event and event_data fields. | Pinterest Tag (Web) | Verified | High |
User Data Contracts
| Object / Event | Field | Applies To | Type | Requirement | Exact Format | Normalization | Hashing | Examples | Caveat | Primary Source | Status | Confidence |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
default | em | browser | string | Conditional | JavaScript tag accepts raw email and hashes it in browser; un-hashed email is allowed. | Not clearly specified | Hashed (algorithm not explicitly specified) | alice@example.com | Pinterest Tag docs describe browser-side advanced matching behavior for email identifiers. | Pinterest Tag (Web) | Verified | High |
default | em | server | string | Conditional | Pre-hash email with SHA-256, SHA-1, or MD5 before using the img tag. | Not clearly specified | SHA-256 or MD5 | <md5(alice@example.com)> | Pinterest Conversions API docs define hashed email usage for matched user data fields. | Pinterest Conversions API | Verified | High |
Candidate / Needs Review Items
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Excluded Items
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Last Reviewed
2026-03-30